Evaluating RV Park Success: The Power of a Destination By Frank Rolfe

Crafting an RV Park That Draws Visitors—and Keeps Them Coming

When investing in an RV park, its value isn’t just tied to its amenities or infrastructure—it’s in its location and how compelling it is as a destination. Successful RV parks are those that entice visitors to stay for extended periods, not just for a single night while passing through. These parks are more than stops; they’re experiences. Here’s how to evaluate whether an RV park is positioned as a true destination or simply a convenient overnight stay.

What Makes a Destination Stand Out?

Not all destinations carry the same weight. Iconic spots like Yosemite or the Grand Canyon are undeniably major draws, while others might cater to more niche interests. The strength of the surrounding area directly impacts the park’s revenue and occupancy rates.

Before investing, it’s essential to do your homework:

• Understand the volume of visitors to the area.
• Investigate upcoming developments that could enhance—or detract from—the area’s appeal.
• Assess whether the destination aligns with the expectations of modern RV travelers, who increasingly value both natural beauty and access to amenities.

The stronger the draw of the destination, the more likely your park will maintain steady business and thrive over time.

Seasonal or Year-Round Appeal

A strong location doesn’t just draw visitors—it does so consistently throughout the year.

• Year-Round Destinations: Places like Branson, Missouri, remain attractive in every season, thanks to diverse activities and moderate climates.
• Seasonal Spots: Areas such as the Black Hills, South Dakota, see heavy traffic in the summer but may sit nearly empty during colder months.

Understanding seasonal demand—and how it aligns with your financial goals—is critical. Don’t overlook factors like temperature, local events, or road conditions that could affect occupancy.

A Personal Litmus Test

One of the simplest ways to gauge the appeal of a potential RV park location is to ask yourself, “Would I stay here?” Consider not just the park itself but the broader experience it offers. RV travelers have thousands of choices, all with similar costs. To stand out, the location must offer something memorable and worth revisiting.

If the surrounding area doesn’t excite you, it’s unlikely to captivate potential guests. Be honest in your evaluation—lukewarm enthusiasm could translate to lackluster performance.

The Bottom Line

The success of an RV park hinges on its ability to attract and retain visitors. Even the most well-designed park will struggle if the location lacks appeal. Thorough due diligence is essential—evaluate the destination’s pull, seasonality, and alignment with traveler expectations before making an investment.

When you’re confident that your RV park is part of a compelling destination, you’re not just offering a place to park—you’re creating a lasting experience that guests will seek out time and time again.

By Frank Rolfe

Frank Rolfe has been an active investor in RV parks for nearly two decades. As a result of his large collection of RV and mobile home parks, he has amassed a virtual reference book of knowledge on what makes for a successful RV park investment, as well as the potential pitfalls that destroy many investors.